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NORGES SJØMATRÅD
«Norwegian Seafood Export Council» - or “Eksportutvalget for fisk” as it was called in Norwegian, was happy about their international/English name, - but not with their Norwegian. So they wanted to make an easier and more correct name for national use. We ended up with “Norges sjømatråd” witch more or less translates into “Norways Seafood Council”.
VIRKE
“Virke” is the new name of the federation of enterprises that is most rapidly growing in Norway. Virke believe that working life works best when the employer and the employee unite to create value. “Virke” means “work” of “function” in Norwegian, and is therefore a suitable and good name for the federation. The name has been created by NameAbrand in cooperation with BrandLab Oslo.
RINGSIDE
”Ringside” is the name of Norsk Tippings (Norwegian Betting) new concept. The company wishes to gather gambling interested people around TV screens and pizza in their own suitable premises.
EXPLORIA
The Norwegian Geological Center in Kongsberg har finally, after 11 years got a new name – EXPLORIA. The name refers to the English word “explore”, but also to a journey or observation within the exciting field in question.
NI&TYVE
NI&TYVE (means TWENTYNINE) is the name of one of Oslos new, beautiful restaurants. The address of the house is Parkeveien 29, - and that is why the name became NI&tYVE. The house is owned by one of Norways well known car distributors, Bertel O. Steen, and is also the first wooden villa in Oslo (1947), - now being scheduled as an acient monument. Design: Helene Skjelten, NameAbrand..
iCraft
iCraft is Proffpartners own trademark, and will be used for different product. The Proffpartner Group develope quality products for professional craftsmen.
YMBER
Nord Troms Kraftlag (The Northern Troms Powerteam - North of Norway) has changed their name to YMBER. Ymber is latin, and means "rain shower - or - rain storm" and indicates strong nature forces, beautiful nature and general power. These are values that are relevant for the company too, - the joy and pleasure of working in the company, - the location, - a lot of nature, a lot of weather... Ymber is a beautiful name, - a bit mystical, exiting and special, and it has a lovely history to tell through the meaning of the word.
YT
The new series from Tine (dairy products) is named YT – which means “perform” in norwegian. The products will give optimal nourishment contribution before, under and after a training session at the same time as it also taste good.
InWester
InWester is the name of the new office fellowship established at Tjuvholmen in Oslo. The name associates both the location of the premises (western part of Oslo), and the trade in question (investments).
ESPIRA
The kindergarten company ”Barnebygg Gruppen” both build and run a lot of nursery schools in Norway. They needed a new and inspiring name, and have now changed their name to Espira. Espira indicates “inspiration” and “spirit” – important values for a competent group of nursery schools.
PRONEA
There has been a fusion between the two largest broadband companies in the northern part of Norway. The new company offers fiber optic services. The new name for the company is PRONEA, - which indicates proactivity, creativity and innovation.
LUMINUS
The Web Design Company Visans wanted a new name, to show their knowledge and skills within the profession. LUMINUS is a simple variation of the English word LUMINOUS which means clear, brilliant or light, exactly the values the company wanted to show.
DENT EUCA - DENT FUNKY - DENT SALTY - DENT TASTY - DENT SMART
The Brynild Group wanted to modernize the trademark Dent, and at the same time launch new flavours. The names reflects more or less taste and colour, - they are short and easy to pronounce in most languages and holds a family likeness.
TRAXX TRAVEL
The tour operator World Travellers has changed their name to Traxx Travel. The new name indicates an exiting and different tour operator, a trustworthy and solid company. Traxx is developed from the english word "track", and being on track is extremely important working in the tourist industry
ZENTUVO
c360 graders visnsing AS (C 360 degrees viewing AS) has changed its name to Zentuvo Norway AS. The name Zentuvo is based on the word "zen" which has several positive meanings. In japanese it means "good, right and total". We can hear the word "sense" in english, and "zenith" that means top or peak.
LUNA KJØKKEN
Sentrum Bygg is a builder`s merchant selling elements like floors, windows and kitchens. Earlier they offered a type of kitchen called "Sentrum Kitchen", but found that the name was to close to their company name, and wanted to change it. The new name became Luna Kitchen, a beautiful name that indicates something cosy and warm, - the gathering place in the house; - the kitchen.
ZENZI
ZENZI is RealFoods new name - ZENZI by RealFood - a name that indicates "sense", "zenith" and the japanese word "zen" that means “good, right and total". All these meanings are essential in ZENZI`s consept, - selling fastfood only based on fresh and heathy raw materials.
DELICI
A new service consept in southern Norway is named DELICI. The name associates a delicate and fresh kiosk alternative, that emphasizes a clean and inviting environment. (Graphic Design: Rekommended, Kristiansand)
ALLIERO
ALLIERO is the new name of a very well known painter company in Norway, earlier known as Brendmoe & Kirkestuen. They wanted to change their name as they no logner operate only as painters, but are now a company who execute total rehabilitation of buildings. The name ALLIERO indicates "alliance", a connection between the company and the employer, as well as an alliance within the company itself.
INERGON
Hydro’s new electrolyser concept is called Inergon®. The name reflects innovation and energy, values that are central for this consept. Read more
SKILLMILL
The Norwegian sports accessories company G-sport just launced a new brand of sports wear - SkillMill. The target group for SkillMill is men and women from 25-50 years (+). The name SkillMill indicates proficiency in sports - a mill where sports wear for eager sportsmen are developed.
ALTARIA
Altaria is the name of the new investment company - managed by Nigel Wilson. Altaria is a constructed word, developed from among other things the word "altitude". In this context altitude points out - in a figurative sense - solidarity and experience, to be in front when knowledge and competance is concerned.
VENSAFE ZERVIO
Previously Vensafe had only one product line - Vensafe Maxx. Early this summer (2006) the company launched another line - Vensafe Zervio..
EASY SHOPPING - ADDED PROFITS
Vensafes new tagline “Easy Shopping – Added Profits” tells us about reliability, security and innovation, and about labour-saving products.
NORTURA
The merger of the big food companies Gilde and Prior is named NORTURA. The name reflects the norwegian origin, nurture and culture.
BANKAXESS
BankAxess is the name of a new coordinated service for payment through internet, cell phones and digital television.
FRIFIKS
FriFiks is the name of Telenors new subscription. Simple and easy - fix it yourself on the internet.
MEMOREX
Pikasol MEMOREX is the name of Collett Pharma`s new omega3-product. Memorex is good for the memory and will be preventive for amongst other things - alzheimers.
KNAZ
KNAZ is Minde Sjokolades new ”snack-product”. The name KNAZ indikcates (in norwegian) the good feeling you get when eating the lovely corn-balls covered with delicate chocholate.
KVARTS (quartz)
GRANITT (granite
RAV (amber)
KVARTS, GRANITT and RAV are the new names of Ulvangs underwear collection.
The names reflects Ulvangs values as: ”healthy, active, and rough” – at the same time as they reflect ”Out In The Nature & Fresh Air”.
Read more at: http://www.ulvang.no
STRUKTO
STRUKTO is the name of the new company under Troms Kraft AS (power company in northen Norway) that offers service within internet based infrastructure in combination with development projects.
 
MATCHBALL NORGE
ROLLO
MATCHBALL NORGE and ROLLO are names for some of the MULTIX`games for Norsk Tipping AS (Norwegian Betting).
MATCHBALL NORGE is a football game based basicly on penalty kicks.
ROLLO is a "number-game", - a bit like lotto.
Ringerike (Ringerike - the "rike" of adventure) is a culture project - a coproduction between several communities in Norway. This particular part of Norway is full of adventures and history, and naturally they wanted a name to tell about their adventurous heritage.
PHONECT
Phonect is a newly established company that delivers telecommunication services over the internet.
NameAbrand has also created product names for Phonect; YODL. The three products are called:
Yodl Cash
Yodl Free
Yodl On
MULTIX
MULTIX is the name of the new multifunctional game machine from the leading Norwegian games company, Norsk Tipping.
 
SWING
BONSANCO
NameAbrand has developed names for several games featured on the MULTIX game machine.
SWING is the new name for the wheel-of-fortune game, and BONSCANCO is the new name of the dice game.
SIMBIM
SIMBIM is multifunctional – a combined chair and rocking horse for children, produced by Dokka Furniture. Award-winning product in Finn Opp 2002, a Norwegian competition for product developers and inventors.
BODIMONDI
Bodimondi is the name of the new chain of underwear stores for both men and women in Norway – from the Varner Group. Within short time Bodimondi will establish stores in Sweden and Germany as well.
BOCCA
Nidar`s new dark chocholate is called BOCCA. The name comes from the Italian word ”bócca”, which means “mouth, taste or bite”. Bocca assosiates good to enjoyable experiences and to the coffe-culture through the fonetic similarity to the coffee product “mocca”.
Provicon
Øian Engineering
Engineering company.
Terina
A company in the Gilde Group
The well known company Trønder-Mat and Gilde Production merged in 2001, and needed a new name – Terina. Terina is the biggest company producing frozen and canned food in Norway.
Amesto
New master brand for all the accounting and software companies in the SpaboGroup AS.
Envira
The international name used by "Miljøalliansen" – created from "The Enviromental Research Alliance of Norway". For more information: www.envira.no.
Addivo AS
Company working with events, sales and marketing.
 
Consider it done!
New tag line for NorDoc Services AS – company working with service and support for Xerox machines.
Informia AS
PR and Information Company.
Stokke Xplory Name of new product from The Stokke Group AS – a multi functional baby pram.
La Sophia
Product name for new home made Italian ice cream from Hennig Olsen Is AS.
Abilica
Brand name for training concept.
Accuro
Lawyer company.
Feel Free
Low fat product from Denja AS – salad product.
Bavac Brand name for sports underwear from Elite Sport AS.
Cultiva
Name of new Innovation Foundation in Norway
- imagine what light can do
Tagline for Noral – international outdoor lighting company.
  
Falken Parat – Falken Pronto – Falken Prima
The car rescue company Falken introduced three new concepts for car rescuing.
Advansia AS
Name for construction company.
Bonia
Bonia is the name of Life Sicence Nutritions`s new sportsdrink. The drink contains natural fountain water from the Ivar Aasen-fountain in Sunnmøre, - the western part of Norway.
Verigo AS
Name for consultant company, financial services.
Rembra
New name for the former Opplysningskontoret for Energi og Miljø – Informations office for energy and environment.
Accountra Software
Company name for software company – development of software for the finance and insurance business.
Gatelangs
Name for a TV show – (Gatelangs means “walking the streets”) – urban documentary program for Metropol TV.
Sanz
New name for furniture chain in Norway
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