10 important tips when naming your “baby”:   The name must be easy to comprehend. The name must be easy to remember. The name must have a good sound (in relevant languages). Then name should have both emotional and rational qualities. The name must have character, and differ from the names of competitors. The name must be acceptable in different cultures. The name should function internationally. The name must achieve trade mark registration. The name must work well visually. The name must be suited as a trade mark.